Advertising Law
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| Caution Advised Before Using A Celebrity Name, Likeness, Voice, or Photo
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| | This article provides a brief overview of the risks involved in ad campaigns using a celebrity or other person's name, likeness, voice, or photo. |
| Basic Laws On Endorsements and Testimonials
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| | This article provides a brief overview of the laws affecting the use of endorsements and testimonials in ad campaigns. |
| Basic Overview Of Comparative Advertising Laws
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| | This article provides a brief overview of the laws affecting comparative ad campaigns. |
| Ads that Mention Guarantees and Free Trial Offers
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| | This article explains how to obey the law when mentioning a warranty or guarantee in an advertisement. |
| Advertising Law – In General
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| | Overview of the general advertising laws that affect ad design, ad campaigns, as well as product packaging and product design. |
| More Articles on Advertising Law... |
Starting a Business
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| Starting A Business - Overview
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| | This article provides a brief overview on some of the things you should consider before starting a small business. |
| Naming Your Company and Choosing A Trademarkable Product Name
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| | This articles explains how a business owner should go about selecting a company name, trade name, and trademarkable product name. |
Buy/Sell A Business
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| Buying A Business?
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| | This article discusses seven (7) ways the buyer of a business can limit his or her exposure to common liabilities that often attach to the purchase of a business (business purchase sale agreement). |
| Stock Purchase Agreement vs. Asset Purchase Agreement
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| | When buying/selling a business, the deal can be structured as either a stock purchase or an asset purchase. The article explains the difference and how each will affect the buyer and seller. |
Business Plans
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| How To Write a Business Plan, Part I - Executive Summary
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| | When preparing a business plan, the writer should begin with the Cover Page, Table of Contents, and Executive Summary. |
| Writing a Business Plan, Part II – Your Business Description.
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| | Part II of this VII part article explores how to create a clear and concise portrait of your business and company vision. |
| Writing a Business Plan, Part III – The Market.
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| | Part III of this VII part article explores how to create a portrait of your customers, market size and trends, competition, and estimated sales. |
| Writing a Business Plan, Part IV – Development & Production.
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| | Part IV of this VII part article explores how to describe the status of your product development and your plan for completion (where appropriate) in a business plan. |
| Writing a Business Plan, Part V – Sales and Marketing.
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| | Part V of this VII part article explores how to describe your sales and marketing strategy in your business plan. |
| More Articles on Business Plans... |
Insurance
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| Coming Soon |
Contracts and Agreements
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| Sales Contracts and Purchase Orders - Standard Contract Terms
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| | This article explores some of the standard terms and clauses that should be included in every sales contract and purchase order. |
| Service Contracts - An Overview
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| | This article briefly explores key provisions which should be included in service contracts. |
