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Q.What must be included in an ad containing a warranty or guarantee?

A.Warranties and guarantees are promises that that the company stands behind its products. A "satisfaction guarantee" or "money back guarantee" indicates the company's commitment to provide a full refund if the customer asks for one, for any reason.

Although advertising laws do not require an advertiser to mention a warranty or guarantee, from a marketing perspective, it may be desirable to do so. When an advertiser decides to mention a warranty or guarantee, general advertising laws apply.

So what do the advertising laws require? First, you must ensure that any representation you make about a warranty or guarantee is true, non-misleading, and substantiated. Second, you must promptly and fully honor your obligations under the warranty and/or guarantee.

Advertising laws and false advertising laws regulate product guarantees, product warranties, and service guarantees.

Copyright 1999-2023 Melissa C. Marsh. All Rights Reserved. All Information on this website is subject to a Disclaimer and Use Agreement. This information is provided as general information only and should not be construed as legal advice. We advise you to seek the advice of competent legal counsel to address your own specific questions, facts and circumstances.