Legal Corner

-List Your Site Here! -- Targeted Advertising For Just Pennies A Day! -Tell A Friend - Bookmark This Page

LegalCornerTM - Advertising Law F.A.Q.'s

Find A Lawyer
Law Area:




Search By:


Q.When can I use the word NEW in an advertisement

A.The FTC has promulgated two rules relating to the use of the word "NEW" in advertising. First, for a product to be described as "new" it must be legitimately new or reformulated in a material manner so as to affect the product's performance. A mere cosmetic change is insufficient to justify the use of the word "NEW". Second, the term "NEW" may only be used to describe the product for a period of 6 months from its initial distribution, unless the product is first tested in markets not exceeding 15 percent of the U.S. population. In such a case, the term "NEW" may be used for 6 months in the test market and an additional 6 months thereafter.

advertising laws, advertising law, using the word new in advertisements, advertisement, advertisements, ad, ads, false advertising, advertising, online advertising, ad laws, advertising laws.

Copyright 1999-2023 Melissa C. Marsh. All Rights Reserved. All Information on this website is subject to a Disclaimer and Use Agreement. This information is provided as general information only and should not be construed as legal advice. We advise you to seek the advice of competent legal counsel to address your own specific questions, facts and circumstances.