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Q.When can I use the word NEW in an advertisement

A.The FTC has promulgated two rules relating to the use of the word "NEW" in advertising. First, for a product to be described as "new" it must be legitimately new or reformulated in a material manner so as to affect the product's performance. A mere cosmetic change is insufficient to justify the use of the word "NEW". Second, the term "NEW" may only be used to describe the product for a period of 6 months from its initial distribution, unless the product is first tested in markets not exceeding 15 percent of the U.S. population. In such a case, the term "NEW" may be used for 6 months in the test market and an additional 6 months thereafter.

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