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Q.What is the 900 Number Rule?

A.The 900-Number Rule requires that ads for pay-per-call services clearly and conspicuously disclose the cost of the call.

The Rule requires additional disclosures for ads that: (a) promote sweepstakes, contests, or games of chance, (b) provide information about a federal program that is not sponsored by a federal agency, or (c) target individuals under 18 years of age.

The 900-Number Rule prohibits ads for 900-numbers from being directed to children under the age of 12 unless the ad deals with a bona fide educational service, as defined by the Rule.

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Copyright 1999-2018 Melissa C. Marsh. All Rights Reserved. All Information on this website is subject to a Disclaimer and Use Agreement. This information is provided as general information only and should not be construed as legal advice. We advise you to seek the advice of competent legal counsel to address your own specific questions, facts and circumstances.