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Advertising Law This section explores the laws surrounding advertising, marketing, and promotions, including contests and sweepstakes. FAQS How do I develop an advertising campaign? What makes an advertisement deceptive? What evidence must a company have to support its advertising claims? What can a company do if a competitor is running a deceptive ad? What is the penalty for running a false or deceptive ad? How do I prevent a testimonial or endorsement from being deceptive? What is a warranty or guarantee? What must be included in an ad containing a warranty or guarantee? When does the law allow me to use the words FREE or CENTS OFF in an ad? When can I use the word NEW in an advertisement More FAQs... Articles Advertising Law – In General Caution Advised Before Using A Celebrity Name, Likeness, Voice, or Photo Basic Laws On Endorsements and Testimonials Basic Overview Of Comparative Advertising Laws Ads that Mention Guarantees and Free Trial Offers Forms Coming Soon!

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